When I started blogging, I wanted nothing more than engagement in my blog. My goal was to have a large number visitors and for them to read my blog posts, “like” each one, and then leave me a friendly comment. The blogging life to me, was all about visitors, views, likes, and comments. My belief was the more traffic, the successful I was.
After a few months of low traffic, I finally received engagement in my blog. I was extremely excited, as I read my WordPress statistics, showing the number of visitors, views, likes, and comments during a given day, week, month, and year. It was great! I was on my way to blogging success.
Then one day, as I was reading a few of my comments, someone thanked me for sharing my post. The commenter wrote, how much the article encouraged and inspired them. I was grateful for their kind words, however, it wasn’t until later, when I would understand why this as important.
Not long after, I read another comment, where someone thanked me for sharing my experience with raising my son with special needs. The person shared how they had gone through the exact experience and my posted helped and encouraged them.
“Wow!” I thought.
And that wasn’t the only comment I received of that nature. Since I’ve been blogging, I have received a number of comments on my blog, on social media, and direct messages, which have expressed how much my articles have encouraged, inspired, and helped. As I read each comment, it amazed me that sharing my experience could have that positive impact on others.
Now, I don’t share this information in arrogance or to boast, in my accomplishments. Not at all! I share this to say that what I previously believed mattered the most, having a large number of visitors, views, likes, and comments, is not as important as I once believed. What I have come to realize is that what matters the most is for bloggers to encourage, inspire, and help the readers of their blog.
And yes, the world of blogging specialist may balk at my self-revelation. Experts want us to believe that there is nothing more important than blog traffic, getting people to your site. If you search the internet, there are millions of articles about increasing the number of visitors to your website. There is nothing wrong with getting people to your site, yet when they arrive, we need to make sure that there is something to offer them that will help or change their life for the better.
So, I ask you to reconsider your place on visitors, views, likes, and comments. Instead, look at your blog as a vehicle to encourage, inspire, and help people, making a lasting change in their life. I truly believe that when this is our goal and priority, that is when we will see success.