People have this belief that starting a blog is the easiest thing in the world. “I’m going to start a blog. How difficult can it be?”
When I started blogging I had the same belief. “Having my own blog will be the easiest thing for me to do,” I said naïvely. Yet, what I have learned, after starting and stopping, three previous blogs, is that “Blogging Ain’t Easy!”
Let me repeat it again. BLOGGING AIN’T EASY!
Perhaps, starting a blog is easy, as some companies have shortened the process, making it less painstaking. There are many do-it-yourself blogging kits, where templates and themes are free and available at your disposal. Companies have also made ordering a website address and hosting company carefree. In some cases, they have removed the middle man, the technology specialist, and made it like a drive-thru restaurant, where you can look on a menu, order a blog, and pull up to the window and pick it up.
The problem with these “drive-thru blogs” is that when you receive your order, companies fail to give you explicit instructions. They don’t inform their buyers that maintaining a blog, “ain’t easy.” They don’t share that blogging takes a considerable amount of time and work from the blogger. One does not simply start a blog and that is it.
Blogging requires much more. A blogger must have the skills to create content, and market their blog, all while having patience. Without these three, your quick and easy blog, will be in the blog graveyard, shortly after you leave the drive-thru lane.
So, let us discuss these three things and why they make blogging difficult.
First, content is extremely important. You may have heard this saying, “Content is King,” which means it is the central part of your blog. It is the information you will share with the world. It should be clear, consistent, understandable, relatable, and helpful to your audience? Your content is what will draw people to you, and what will make them run far away from you.
Next, you must know how to market, or promote your blog. This is not easy. Marketing is not as simple as sending an email to family and friends and posting it on social media. It takes strategic planning and work. A blogger must know their target audience, how to reach them, what they need, and how they can help them. Without this information you and your blog will be lost.
Lastly, every blogger must have patience. Yes, Patience! Without the ability to wait for your blog to flourish, you will crumble at the zero visitors, zero views, zero likes, and zero comments. Lack of patience will cause you to become frustrated and angry at the process. You should be willing to go through the good, the bad, and the ugly of blogging.
With all this said, please don’t think since, “blogging ain’t easy” that you can’t do it. You absolutely can do it! However, you must have patience, and be ready to put in the work. For when you decide to press forward during hard times and good times, blogging will go from being difficult, to being easy for you.